You can’t beat “Waiting at my doorstep”

The marketer’s most coveted delivery spot

You heard about it on the radio, but can’t remember.

You saw something on TV, but got distracted.

You glanced at the email, but likely trashed it or skipped it.

You got the text message, and felt immediately aghast at the invasion of privacy.

You vaguely remember throwing away something about it tucked away in your stack of mail.

But you definitely remember seeing it as you pulled into your driveway.

This mystery item, shining in the sunlight. It may be slid between the door and the frame. It may be leaning against the door. Or it may be tucked in your entryway corner, hiding in the shadows.

• It could be something you would normally pay no attention to.
• Or it could be something you have been anxiously tracking until this very moment.

Both roads lead to the same destination. The same delivery spot. The same emotion: extreme anticipation.

Nothing has come close to beating that. That’s where you want to be.