Views and likes are not dollars

Attention does not equal conversion

The ratio is rarely 1:1.

It may not even be 1,000,000:1.

Over 1 million views could still mean less than $1 in sales.

Going viral only boosts the reputation of the originating carrier. The message and its author rarely stay top of mind long enough to make financial impact.

Instead, swap your faulty megaphone for a laser pointer.

Find an unsuspecting group of curious cats.

And lure them into your remarkable new way of doing things with increasingly gracious and empowering treats.

They’ll take care of the rest.