The future belongs to learners

Continually seek to better understand yourself and others

At any given moment, there are ~10k versions of Facebook

Each team…

Testing multiple versions…

Of several individual components.

Testing what?

People.

Behaviors.

Engagement.

Through typography, colors, layout, animation, copywriting, and a slew of other characteristics.

Whatever you’re working on…do whatever you can to optimize it for the people you designed it for.

If you don’t, then their reaction may soon be just that: whatever.