Terrible direction
Because they insinuate a lack of one key ingredient
1 min readSep 20, 2019
“Get creative”
“Do whatever you want”
“Surprise me”
Constraints
They’re annoying at first, but necessary…and often empowering.
If you sense your client attempting to free you of them, push harder.
Otherwise, you’ll bump up against them at a time when you’re least prepared to account for them.
