Redesigning marketing charts’ graph about the biggest challenges to creating a positive customer experience

The original bar chart hides the most striking change in plain sight

This graph appeared in my LinkedIn feed early this morning

Original data source: Chief Marketer by way of marketing charts

Don’t make me think. Stop wasting my time. Show me the point, not the data.

Redesigned chart based on the original

Below is a side-by-side comparison of both charts

I’ll share more exercises as I complete them, on Mondays, as part of #MakeoverMonday on Twitter.