Maps and mapping
How designers identify, form and validate relationships
1 min readApr 28, 2019
Journey maps.
Empathy maps.
Experience maps.
These maps are symbolic — attempts to reconstruct a relationship between our product or service model and our customer’s mental model.
When mapping, we try as a group to make these maps. To agree upon our collective symbols. To speak a common language.
Maps are not the model. They’re merely representative.
Nothing can replace experiencing the model, or observing someone in situ.
