First. Only. Best.

Or none of the above.

First makes you history.

Only should make you question why no one else.

Best will keep you in a losing race.

Instead, try:

• Needed
• Convenient
• Supportive
• Easy
• Delightful
• Intuitive
• Pain-free
• Helpful
• Can’t remember life without it

Recognize that your target is always moving.

Sense and respond to their needs in a way that best suits your mission.

That’s a sure-fire way to capture and keep their business.